Diamonds are practical. Like the song, diamond's are a girl's best friend. A kiss will not pay the bills. A rose isn't going to pay for her rental. A diamond, on the other hand, in times of emergency, can be a life saver. A single diamond can be sold for enough money to pay for a woman's bills when times get tough.
Jewelry websites should have many years' experience and connections in the industry. They manufacture jewelry pieces and diamonds from wholesale vendors in New York or Los Angeles, add a margin and resell them out. Some jewelry sites are run by students fresh out of college. They create great websites, and get their vendors drop shipping directly to their consumers. Because they don't have to pay high rent in expensive location, they don't have the same high mark up as local jewelry stores. They highly threaten traditional jewelry stores, and with financial experts' prediction, 1/3 of the traditional jewelry stores will either disappear or go on line in the next 5 years. Recently, I have found few companies take it to a new step. Like other industries online, they manufacture jewelry and sell their quality jewelry directly through their website. Their prices are surprisingly low.

Indian gold jewelry is also famous for its beautiful designs all over the world. In the traditional times also, gold jewelry added royalty to the wearer. Even today gold jewelry is very much in demand. Gold jewelry is precious so it has to be unique in its design. The beauty added to a gold jewel is through the fine craftsmanship and the quality of gold used in it.
Okay girls lets be real here. Dreaming and lusting for that big 5 carat rock is just fine. No problem with dreaming, but when it comes time for your man to buy that ring remember that the ring is not what you are marrying so perhaps it's time to consider the quality and quantity of the husband to be rather than the ring. Big diamond or little diamond it doesn't matter as long as the two of you are blissfully happy. Let the celebrities wear their big diamonds and let them sparkle and shine in the lime light. It doesn't matter because you got your man! That's what counts!